A day job, a side hustle, and a workout

A day job, a side hustle, and a workout

For any working mother out there, you know the whole work/life balance struggle is real. Add a side business to the equation, and you start to feel like a duck on some serious steroids - everything seems calm on the surface, but underneath you are paddling like crazy to just stay afloat. But, over the last year, my mindset about how I get work done has shifted. Here's how:

A new Keyword in the new year

 A new Keyword in the new year

What's that saying? The only constant is change?

Yep, change is inevitable, especially when you're running a new business. With the New Year upon us, a year of learnings under our belt, and with me taking the reigns of Keyword, there's no better time to announce some big changes coming to Keyword. 

Here's what you can expect from Keyword in 2017:

Giving thanks

Giving thanks

Thanksgiving is my favorite holiday. Because it signals the start of the holiday season (IMHO, although someone should really clue in the retailers), it’s one of a few holidays that everyone in America celebrates, and it’s all about family. And food. 


What’s not to love?


Of course, Thanksgiving is really about being thankful and giving thanks for everything that we have.  


At Keyword, we have so much to be thankful for this year.

A winning marketing strategy for those lovable losers

A winning marketing strategy for those lovable losers

After a 2012 season with more than 100 losses, fan sentiment waning, and a grass-roots marketing program built on the "Lovable Losers" nickname and a "Maybe next year" slogan,  the Chicago Cubs knew it was time to reboot the brand on-and-off the field. Here's how they did it.

Who wants to be an entrepreneur?

Who wants to be an entrepreneur?

When it comes to starting a business, everyone needs a little help sometimes. Over the last year, I've come to rely on an electric mix of business and creative people who keep me in line, get the creative juices flowing, and challenge traditional thinking. Who are they? You might be surprised.