tricks of the trade

A day job, a side hustle, and a workout

A day job, a side hustle, and a workout

For any working mother out there, you know the whole work/life balance struggle is real. Add a side business to the equation, and you start to feel like a duck on some serious steroids - everything seems calm on the surface, but underneath you are paddling like crazy to just stay afloat. But, over the last year, my mindset about how I get work done has shifted. Here's how:

A winning marketing strategy for those lovable losers

A winning marketing strategy for those lovable losers

After a 2012 season with more than 100 losses, fan sentiment waning, and a grass-roots marketing program built on the "Lovable Losers" nickname and a "Maybe next year" slogan,  the Chicago Cubs knew it was time to reboot the brand on-and-off the field. Here's how they did it.

Who wants to be an entrepreneur?

Who wants to be an entrepreneur?

When it comes to starting a business, everyone needs a little help sometimes. Over the last year, I've come to rely on an electric mix of business and creative people who keep me in line, get the creative juices flowing, and challenge traditional thinking. Who are they? You might be surprised.

Bitchin' blogs: How to use SEO for blogging

Bitchin' blogs: How to use SEO for blogging

If you’ve got any hope of anyone other than your friends and family reading your stuff, you’ve got to incorporate some basic search engine optimization techniques. I've learned a thing or two from SEO marketers and I'm sharing my go-to-tactics with you.